A website redesign methodology that brings testing, learning and iteration to the process for better results.
The traditional website redesign process is broken! Stop wasting time and money on redesigns without results. In today's digital world, your website is your number one sales rep and your marketing hub. To make a hefty investment, 10-15k, and commit significant time, 3-6 months, on a project that's often over budget and out of scope is a wasted opportunity. There is a smarter way to approach your website redesigns.
Avoid the risks of traditional web design by taking a lean approach. Unlike traditional web design, focus on a quick launch and continuously learn and make real impact.
Researching, testing and iteration are at the core of a customer driven website, consistently learning about our visitors and using their behavior to drive future improvements.
Share the most valuable information. Regular transfer what you are learning about users, their interests and their website behaviors helps to inform inbound marketing and sales efforts.
Shortening the time to launch eliminates a lot of the traditional web design risk by building a solid foundation to launch and improve rather than a final product.
A solid strategy guides your actions. To effectively execute a customer-driven website, you need a strong strategy. This should be an annual vision or target that you can track against.
Quick to launch, without sacrifice. Focus on launching the website redesign super-fast, 30-60 days, so that you can get down to business testing and learning. Prioritize pages and focus the most effort on the high priority pages.
A strong foundation is what makes this all possible. Once we have a foundation live we can start to collect actual user data so we can begin to make hypothesises, run tests and validate learning at a rapid pace.
Always be researching and testing to learn more about what makes our users tick and to inform future updates.
Plan your next variation to test. Using what you learned from the previous test, define a focus metric and make your next hypothesis to test. The faster you iterate the lower the cost and higher the results.
Similar to the launch site, rapid development is also releasing a "starting point" and then iterate from their.
Through researching, testing and iteration we are constantly learning about your visitors. Always learning to either validate or invalidate a concept or idea.
Arguably where growth-driven design delivers the most value is in the regular transfer of knowledge to inform marketing and sales.
Having insight into how specific activities impact the top and bottom-line results requires open communication. This level of open communication and access to information will lead to a more transparent team.
Talk big picture and get everyone behind a single objective. Focus on inspiration and education. Get your team excited to validate themselves.
Bring everyone together. Your website is the hub for your marketing and your start sales rep, and it should be the hub for your team collaboration. Cross-department and focused on a single goal.